There are three paid plans to choose from: This software currently supports all the major social media platforms, including Meta, Twitter, Instagram, LinkedIn, and Pinterest, making it an excellent choice for all-in-one management. If you’re unsure of the value of this software, this free trial gives you a full month to try it out. One major benefit of Sprout Social is a 30-day free trial with any of its plans. We chose Sprout Social as the best option for businesses based on the array of scheduling tools and analytics it offers, its mobile app for iOS and Android, and its paid promotion tools to help you expertly boost Meta posts. If you’re in the market for a platform your company can use to get ahead, keep reading to learn more. Investopedia compared all the top social media management platforms available today to see which ones offer the best tools and features for companies that want to expand their reach across all the major networks. With that in mind, many small businesses turn to social media management platforms that let them create a comprehensive social media strategy they can manage all in one place. This is simply not feasible for many small businesses that operate with a handful of employees. After all, business owners would have to find the time and energy to log into multiple social media accounts, write a post for each, and schedule them as needed throughout the day. However, with so many prominent platforms out there, managing multiple social media accounts can be extremely difficult. Having a cohesive social media presence allows businesses to reach their customers in creative ways. Social media platforms like Meta, Twitter, Pinterest, and Instagram have billions of users combined. Most businesses use social media as a marketing tool, and it’s easy to see why.
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